Development Trend of Sports Shoes in China
From：
Haifei CNC technology co. LTD
Post date：
2019-01-14
The national physical fitness was included in the national strategy, improve public health consciousness and the awakening of the sports facilities, residents of China's sports participation increased dramatically, thus stimulating the growth of sports goods market demand. Data from prospective industry research institute showed that 2013-2017 years of China's sports goods industry revenue and profit growth in five years, the average annual compound growth rate of 7.64% and 9.37% respectively.
Sports shoes as an important part of the sports activities, also ushered in the rapid development of sports shoes, Chinese output for 2013 years has reached 783 million pairs of sports shoes for 2014 years China yield decreased, after production began to rise, to 2016 years Chinese sports shoes production growth to 957 million, an increase of 7.65%. As of 2017 Chinese production exceeded 1 billion pairs of sports shoes. In 2018 China sports shoes production will reach 1 billion 85 million, an increase of 6.44%.
Statistics Chinese sports shoes production and growth in 2013-2018 years
China sports shoes for 2018 years and has one hundred billion market size
According to the forecast of produce and sale and investment China sports shoe industry analysis report "statistics show that prospective industry Research Institute released the" 2013 Chinese sports shoes market reached 605 billion yuan, the next show growth year after year, 2014 China sports shoes market reached 700 billion yuan, an increase of 15.7%. In 2016 China sports shoes market grew to 94 billion yuan, an increase of 20.51%. As of 2017 Chinese sports shoes market size exceeded 100 billion yuan mark. In 2018 Chinese sports shoes market will reach 113 billion 400 million yuan, an increase of 10.63%.
Analysis of the competition pattern of the domestic sports shoes brand
The huge market has attracted many domestic and foreign enterprises denver. At present, China's sports shoes market participants are mainly Anta, XTEP, Lining, Nike and 361 and other local brands, Adidas, and NewBalance, Skechers, Asics and other foreign brands, some small and fine features of outdoor sports fashion, running, specialization and other second tier international sports brand has been the layout of the domestic market.
Influx of foreign brands has intensified market competition, on the other hand also makes local brand development difficult. In 2017, sports shoes and apparel industry market share of the top twenty brands, foreign brands accounted for the total rate in 2013 from 38.6% to 49.8%, while domestic brands in 2013 from 35.6% to 32.3%.
2013-2018 years Chinese sports shoes market TOP20 brand market share statistics and forecast
The specific brand, Lining, XTEP, PEAK, 361, Erke, guirenniao and other well-known local brand market share are different degrees of decline, 2012-2017 market share fell 0.6, 1.7, 2.5, 1.6, 1.3, 1.9 percentage points; and foreign brands NewBalance, Skechers increased by 1.8 percentage points and 2.3 percentage points.
2012-2017 different sports shoes brand market share statistics
Domestic brands need to enhance the strength of science and technology competitiveness
Scientific and technological strength of China's sports shoes enterprises is weak, and the application of high-tech achievements in product research and development work has been lagging behind the international well-known sporting goods company. And with high-tech products to further meet and guide the consumer demand, while the high-tech products in the market transformation can effectively enhance the credibility of the product and company image.
Therefore, in the fierce market competition, the domestic sports shoes enterprises will accelerate the upgrading of technological strength, attach importance to science and technology development, new technology and new materials, and constantly introduce manufacturing sports shoes. At present, sports shoes enterprises began to have the necessity of establishing the biomechanics laboratory and other high-tech R & D center or the Department of consciousness, and in cooperation with some universities and research institutions to carry out research work. The establishment of sports biomechanics laboratory, for specialized testing and research, improve the technological content of products, enhance competitiveness.
In addition, the study of sports shoes and related theoretical exploration will also become one of the main trends in the industry. For example, from the angle of human biomechanics, and tries to find in the movement, the use of parts of the human body and the relationship between the performance of the shoe, observation and analysis in different motion under stress condition.
Only to carry out scientific testing research and theoretical exploration, given the humanized sports shoes features, sports shoes enterprises can gain the breakthrough in the development of science and technology, which is in the leading position in the market of sports shoes. It can be said that the study of sports shoes and related theoretical exploration is the foundation of sports shoes enterprises growth.
(source: the source of Chinese shoes, if there is infringement, please contact us, thank you!)