A shoe, build multi-channel and multi model, multi platform combination
The new shoes retail era, we need a combination of multi platform, multi channels and multi mode.
The living museum is the core of the line, to provide experience and model the function of the line, launched under the line of business, shopping center, different combinations of community, street shops, the formation of the City Shop agents in combination. So the next line around the city for a few kilometers radius, establish a living museum as the core, the formation of the shops, shops, stores, stores the standard treatment of combination of different channels.
Drainage from line to line, we expand the electricity supplier, differential pin and direct mode, this is the integration of online and offline from multi channels and multi model combination.
From the platform to the next line shop business platform, micro official website, to a small program, APP, to the touch screen purchase, actually form a multi platform.
Then, from the line to the community to the living museum, vending stores to online business, to micro marketing, playing through multiple channels online and offline.
Since then, from shoes to accessories, from accessories to extension of daily life, our business is not a business, nor a commodity, and business people, as long as you know, meet people, you will be equal to anything.
The shop offers the scene experience
Drainage from line to line, line shop is a sample room, a museum, is to attract customers into the store scene, through the line of the temperature and the viscosity of docking our VIP online membership docking platform.
Three, the explosion of drainage products
The era of information explosion, consumers face every day a large number of APP and micro sites, including the scan code to join the membership, the heart is very exclusive to install.Because consumers will only care about what they want, especially they want explosion of goods, he will pick up the habit of mobile phone to sweep the two-dimensional code on the shoes, and then jump out of Taobao's interface, allowing consumers to decide whether to join the shopping cart or immediately orders, when orders just leave, from the background of express distribution is given well, love can not come back, but the 80/90 is not mainstream consumers love shopping with free to sell, they used to go shopping.
Only consumers want to let consumers have the explosion impulse to sweep the yard to buy, only the explosion can only bring traffic, let the brand small program into the WeChat page of consumers, to buy the convenience of customers next time.
Four, the consumer consumption business
The future, consumers will gradually develop to the consumer, we should not only make good use of the products and low price docking consumers, and while sales, while Lee, this is the operator of the value flow.
The future, the future of the footwear industry trend is a combination of multi platform, multi channels and multi mode!
We found that, in this trend, the way business is more and more simple regression, nature, direct, more and more return to good products, cost-effective, simple and efficient sales transactions, with a variety of channels to docking mode.
The business will be more and more simple routines, to return to the middle of the complex, and to go on the packaging, return to the value, quality, charm, explosion of consumers want, return to the fast, simple and direct, straightforward and efficient service, return to the era of consumer culture docking who want to be on.
At the same time, the origin of goods, based on regression consumers want the explosion, when we want to get rid of all the complex, packaging, routine, simple is the most difficult to do.
Therefore, this time need more direct, simple, less, we only through deep penetration, continuous focus, focus on what you want most in this life and the most good things, condensed in their own core competitiveness, only in the rapid change, big reshuffle under the redistribution of wealth in the new era of retail stand out, win new the future.
Undoubtedly, the new retail is the trend, is the air, multi channel multi platform full channel retail is the future!
(source: the source of beauty by plastic slippers, if there is infringement, please contact us, thank you!)
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